NFC (or Near Field Communication) is a wireless high-frequency communication technology for small distances (up to 10 centimeters), which supports data transfer between devices disposed not too far apart, such as between a contactless reader and a cell phone or smart-card. NFC holds tremendous promise for the broadest gamut of applications in everyday life and in business, from commercial services to healthcare and education.
The world’s foremost high-tech and finance players - Google, Intel, Samsung, Nokia, Visa, MasterCard, Citigroup, Barclaycard and others - are firmly committed to evolving and implementing the NFC technology. Their vested interest in NFC indicates that the technology stands to become the actual and juridical standard-bearer in contactless solutions for the next decade.
The latest trend in NFC is the simultaneous developing of services based on the use of smart-cards and mobile devices.
Both options fit in perfectly with a universal NFC ecosystem, where a smart-card or a cell phone with an integrated NFC chip become multipurpose devices used as:
The NFC chip can store large amounts of critical data, which, if needed, can be safely encrypted.
Brewer Carlsberg is distributing beer mats containing an NFC tag and a QR code and installing Bluetooth beacons at 250 pubs and bars across Denmark to support its Crowdit offers and venue discovery app...20.10.2014
Taxi hailing service Uber is running an NFC marketing campaign in more than 100 London pubs, bars and clubs to promote downloads of its app to drinkers looking to book a taxi ride home...07.10.2014
Moscow, Russia, 7 November 2013. i-Free has unveiled new functionality in its “Wallet” mobile app. From now on, a contactless transport card can be loaded on “Wallet”. In 11 regions of Russia, public transit passengers can enjoy the convenience of paying fares by lightly touching their mobile phone to a validator device. The same app will also be used to acquire, store and manage discount coupons. Using NFC technology and QR codes, “Wallet” is now officially available for 8 smartphone models from HTC and Philips.08.11.13