NFC (or Near Field Communication) is a wireless high-frequency communication technology for small distances (up to 10 centimeters), which supports data transfer between devices disposed not too far apart, such as between a contactless reader and a cell phone or smart-card. NFC holds tremendous promise for the broadest gamut of applications in everyday life and in business, from commercial services to healthcare and education.
The world’s foremost high-tech and finance players - Google, Intel, Samsung, Nokia, Visa, MasterCard, Citigroup, Barclaycard and others - are firmly committed to evolving and implementing the NFC technology. Their vested interest in NFC indicates that the technology stands to become the actual and juridical standard-bearer in contactless solutions for the next decade.
The latest trend in NFC is the simultaneous developing of services based on the use of smart-cards and mobile devices.
Both options fit in perfectly with a universal NFC ecosystem, where a smart-card or a cell phone with an integrated NFC chip become multipurpose devices used as:
The NFC chip can store large amounts of critical data, which, if needed, can be safely encrypted.
Moscow, Russia, 7 November 2013. i-Free has unveiled new functionality in its “Wallet” mobile app. From now on, a contactless transport card can be loaded on “Wallet”. In 11 regions of Russia, public transit passengers can enjoy the convenience of paying fares by lightly touching their mobile phone to a validator device. The same app will also be used to acquire, store and manage discount coupons. Using NFC technology and QR codes, “Wallet” is now officially available for 8 smartphone models from HTC and Philips.08.11.13
Lloyds Pharmacy Ireland has promoted its new branding with an advertising campaign that gives customers €5 off a €20 spend when they tap their phone to NFC posters placed in 80 bus shelters near 74 stores located around the country.18.12.2013